Interesting Digital Stats

1. Most apps we download get opened once and then ignored. Specifically, 77 percent of users never use an app again 72 hours after installing
2. 51% of searchers can’t spot a paid ad

• 18% of searchers think that if a website has been listed it must be accurate and unbiased.
• 12% say they have not thought about it.
• 8% say they do not know.
  

  3. Average product page conversion rate is 7.91%

4. The total UK ad market grew 7.5% to £20.1bn in 2015

• Cinema advertising was up 21%.
• Internet advertising grew 17.3% in 2015 to £8.6bn.
• Mobile ad spend was up 61% to £2.6bn.
• TV advertising was up 7.3% to £5.2bn.

5. Bing has 11% of worldwide PC searches

• Bing now has 31.1% of the US PC search market,
• 17.3% of the UK market,
• and 11% worldwide.

6. Cross-device marketing can lead to a 19% higher conversion rate.