Facebook’s Atlas is launching a new area of the Facebook Business Manager called Advanced Measurement, where it will be making Atlas capabilities available in a self-serve way. ability for advertisers to track users across devices. people-based marketing.
You will need some degree of digital advertising expertise to use these tools.
Businesses that have a real digital marketing person on staff can use this tool more efficiently.
Atlas allows marketers to track and measure consumer behaviour across devices, browsers, publishers and channels with first-party data. Effectively, this means that advertisers can monitor, in real-time, how consumers use mobile to interact with brands, which cookie-based ads currently cannot provide.