Video Marketing

Cisco believes that by 2020 video traffic will account for 82 percent of all internet traffic.

According to research compiled by Twitter, live streaming an event increases brand favorability by 63 percent.

Interesting Stats:

Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.

Video Creation Tools:

Video Marketing Tools:

YouTube SEO tool:

TubeBuddy.

Lighting tools:

LimoStudio video lighting kit.

Editing Tools:

Adobe Spark 

Rocketium: allows you to format your videos not only for use on YouTube but also Facebook, Twitter, and other social networks.

Annotation creation : YouTube’s video manager dashboard.

Live Streaming:

Facebook Live

Snapchat

Instagram

YouTube

Twitter Periscope

In this new era of content marketing, the consumer is in love with video that’s live, interactive and authentic.

Plan for increasing your viewership:

  • Create a promotion calendar of at least 10 days before your broadcast
  • Choose your Facebook Live topic
  • Broadcast live on your page for at least 30 minutes. Facebook will share longer, quality videos in the news feed more often
  • Share links to your email signup form during the broadcast

People-based Marketing with Facebook’s Atlas – Tool for digital marketing

Facebook’s Atlas is launching a new area of the Facebook Business Manager called Advanced Measurement, where it will be making Atlas capabilities available in a self-serve way. ability for advertisers to track users across devices. people-based marketing.

You will need some degree of digital advertising expertise to use these tools.
Businesses that have a real digital marketing person on staff can use this tool more efficiently.

Atlas allows marketers to track and measure consumer behaviour across devices, browsers, publishers and channels with first-party data. Effectively, this means that advertisers can monitor, in real-time, how consumers use mobile to interact with brands, which cookie-based ads currently cannot provide.

Expanding Measurement to More Advertisers

Advanced Measurement – Facebook’s new Tool

Atlas Advanced Measurement toolwill improve the measurement systems. It can also get access to attribution data from firms like comScore and Visual IQ. The Advanced Measurement tool will be available to advertisers via the Business Manager section of the Facebook site. It uses technology from the Atlas ad server and measurement platform Facebook acquired from Microsoft in 2013.

Facebook could use its vast repository of people-based data.

Google’s A.I.-powered translation system Hindi

Google Neural Machine Translation system (GNMT), with deep neural networks translate entire sentences – not just phrases – for greatly improved translations. Translation

Most Downloaded Android Apps

Most Downloaded Android apps:

Top installed apps (doesn’t include preinstalled apps on Android devices)

Facebook
Facebook Messenger
Pandora Radio
Instagram
Snapchat

Top installed games

Candy Crush
Saga Subway
Surfers
Temple Run 2 Despicable Me Clash of Clans

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Models

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