Why Mobile Marketing Is Essential For Businesses?
Smartphones have changed the way of communication, the way we access the internet, Search & research about the products we need, 70% of mobile searchers have called a business directly from search results.
Mobile shopping & Mobile Payment: Majority of millennials shop via their phones
Consumers are calling more frequently than ever:
70% of mobile searchers have called a business directly from search results
61% of customers think it’s important that businesses give them a phone number to call
33% of customers would be less likely to use and refer brands that don’t provide a phone number
Increase in mobile usage & popularity Means marketers need to optimize their mobile user experience (UX). so marketers need to think about the mobile marketing seriously. Optimize your ads and website around calls, mobile site design and applications for the user and different type of devices.
Click-to-call Ads: Click-to-call to your PPC campaigns allows a user to click on a number or phone icon and dial your number immediately from your ad
Call only Ads:
Ensure your phone number is visible include it within the first 130 characters to prevent it from being hidden on mobile screens. Integrate call tracking in campaigns. Mobile advertising analytics
SMS mobile marketing:
SMS truly revolutionized the way we communicate. It’s highly efficient, also build a personal relationship with their customers.
The average text message response time is just 90 seconds, in comparison with 90 minutes on average to respond to emails, and from a business perspective, SMS marketing campaigns see a 20% higher click through rate (CTR) than their email counterparts.
For mobile payments, mobile marketing and delivering instant alerts, SMS remains convenient, secure and useful.
Video Marketing & Communication Strategy:
76% of companies who have used video in the past 12 months report a direct business impact, and more than 60% plan to increase their investments in video.
Digital video accounts for 12 percent of digital advertising across mobile and desktop.
Video can increase SERP of Landing page 53x.9, double your email CTR, video conversion rates consistently outperform other marketing content, It’s 10x more engaging.
You must have a clear understanding of your goals, what you want to accomplish with your videos and what actions you want the viewer to take.
When & How:
Timing & Schedule: weekly or monthly video series,
- Social media networks, such as Facebook, Instagram and Twitter
- Website or landing page
- Company blog or partner blog
- YouTube or Vimeo
- Email campaigns
- Link in email signatures
Video marketing demands drive Adobe to acquire video ad firm TubeMogul for approximately $540m (£433m). Combined with Adobe Marketing Cloud, it will also offer customers access to first-party data and measurement capabilities from Adobe’s Audience Manager and Analytics products.