PPC provides huge opportunity for the businesses. Display campaigns reach 80% of global internet users. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms.
Why PPC: 98% of searchers choose a business that is on page 1 of the results they get. For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.
PPC Advertising with creative ads can increase your online sale, leads & brand value.
Video Stat: 47% of the value in a video campaign was delivered in the first three seconds, while up to 74% of the value was delivered in the first ten.
- 32% of small businesses invest in social media marketing.
- 25% of small businesses invest in online marketing.
The average clickthrough rate of display ads across all formats and placements is 0.06%
Facebook advertising customers shows that across sectors clickthrough rates (CTRs) vary from around 0.5% through to 1.6%.
Twitter Ads CTR is between 1-3, higher than FB.
Users who are retargeted to are 70% more likely to convert.
How we can create Creative and Compelling Display & Video Ads:
From the stats its clear that we can add great value through PPC.
- Plays on Words
- Use Local intents in ths Ads
- Re-target potential audience
- Live on Facebook
- Sometime be funny
- Use current happenings in your ads
Branding Ideas :
Be Authentic Create Brand Videos Market to Your Customers Ensure that your brand values includes credibility
Interactive Youtube Ads Example:
Boursin VR Campaign: Boursin® Sensorium 360 Virtual Reality Experience
Dove – Evolution Commercial