People-based Marketing with Facebook’s Atlas – Tool for digital marketing

Facebook’s Atlas is launching a new area of the Facebook Business Manager called Advanced Measurement, where it will be making Atlas capabilities available in a self-serve way. ability for advertisers to track users across devices. people-based marketing.

You will need some degree of digital advertising expertise to use these tools.
Businesses that have a real digital marketing person on staff can use this tool more efficiently.

Atlas allows marketers to track and measure consumer behaviour across devices, browsers, publishers and channels with first-party data. Effectively, this means that advertisers can monitor, in real-time, how consumers use mobile to interact with brands, which cookie-based ads currently cannot provide.

Expanding Measurement to More Advertisers

Advanced Measurement – Facebook’s new Tool

Atlas Advanced Measurement toolwill improve the measurement systems. It can also get access to attribution data from firms like comScore and Visual IQ. The Advanced Measurement tool will be available to advertisers via the Business Manager section of the Facebook site. It uses technology from the Atlas ad server and measurement platform Facebook acquired from Microsoft in 2013.

Facebook could use its vast repository of people-based data.

Google’s A.I.-powered translation system Hindi

Google Neural Machine Translation system (GNMT), with deep neural networks translate entire sentences – not just phrases – for greatly improved translations. Translation

Most Downloaded Android Apps

Most Downloaded Android apps:

Top installed apps (doesn’t include preinstalled apps on Android devices)

Facebook
Facebook Messenger
Pandora Radio
Instagram
Snapchat

Top installed games

Candy Crush
Saga Subway
Surfers
Temple Run 2 Despicable Me Clash of Clans

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