Digital marketing channels have huge audience today so many companies are using these channels to increase their sales. People are using multiple digital devices today to do query and purchasing of goods and mobile is on the top of the strategy because of its reach and penetration to everyone hand.
First of all analyzing the market and sales data is important to increase the sales. You must know which market is most supportive of your digital strategy. Demographics of your customers and purchasing behavior, knowledge about the customers feedback of your product or services. How you can improve your product or services according to feedback.
Digital analytic like Google Analytics, Omniture & web trends will help us & we also need to analyze actual data of our organization.
Marketers used Digital marketing campaigns to achieve KPI’s like click to conversion ratio and revenue targets The focus was on manual analysis of customer data (mostly structured data) to create segments based on customer attributes, execute multi-channel campaigns (email, websites, mobiles, social).
PPC – 10 Million
Social Media – 5 Million
SEO – 10 Million
Email – 5 Million
Digital Marketing Paid Channels strategy
will discuss in detail soon….
Digital Marketing Strategy for Millions of Sale
Next Gen Digital Marketing:
“Internet of things” where there will be explosion of mobile, sensor, wearable devices and explosion of data emitted and consumed by them. This throws a great challenge to marketers, where in, they now have to deal with huge volume of structured and unstructured data and do marketing based on events and triggers generated in real-time where we will see rise of the predictive & prescriptive analytics.