Mobile & Video Marketing

Why Mobile Marketing Is Essential For Businesses?

Smartphones have changed the way of communication, the way we access the internet, Search & research about the products we need, 70% of mobile searchers have called a business directly from search results.
Mobile shopping & Mobile Payment:  Majority of millennials shop via their phones

Consumers are calling more frequently than ever:
70% of mobile searchers have called a business directly from search results
61% of customers think it’s important that businesses give them a phone number to call
33% of customers would be less likely to use and refer brands that don’t provide a phone number
Increase in mobile usage & popularity Means marketers need to optimize their mobile user experience (UX). so marketers need to think about the mobile marketing seriously. Optimize your ads and website around calls, mobile site design and applications for the user and different type of devices.
Mobile Advertising:
Click-to-call Ads: Click-to-call to your PPC campaigns allows a user to click on a number or phone icon and dial your number immediately from your ad
Call only Ads:
Ensure your phone number is visible include it within the first 130 characters to prevent it from being hidden on mobile screens. Integrate call tracking in campaigns. Mobile advertising analytics
SMS mobile marketing:
SMS truly revolutionized the way we communicate. It’s highly efficient, also build a personal relationship with their customers.
The average text message response time is just 90 seconds, in comparison with 90 minutes on average to respond to emails, and from a business perspective, SMS marketing campaigns see a 20% higher click through rate (CTR) than their email counterparts.
For mobile payments, mobile marketing and delivering instant alerts, SMS remains convenient, secure and useful.
Video Marketing & Communication Strategy:
76% of companies who have used video in the past 12 months report a direct business impact, and more than 60% plan to increase their investments in video.
Digital video accounts for 12 percent of digital advertising across mobile and desktop.
Video can increase SERP of Landing page 53x.9, double your email CTR, video conversion rates consistently outperform other marketing content, It’s 10x more engaging.
You must have a clear understanding of your goals, what you want to accomplish with your videos and what actions you want the viewer to take.
When & How:
Timing & Schedule: weekly or monthly video series,
Videos Sharing:
  • Social media networks, such as Facebook, Instagram and Twitter
  • Website or landing page
  • Company blog or partner blog
  • YouTube or Vimeo
  • Email campaigns
  • Link in email signatures

Measurement Plan:

Video marketing demands drive Adobe to acquire video ad firm TubeMogul for approximately $540m (£433m). Combined with Adobe Marketing Cloud, it will also offer customers access to first-party data and measurement capabilities from Adobe’s Audience Manager and Analytics products.

Interesting Digital Stats

  1. Most apps we download get opened once and then ignored. Specifically, 77 percent of users never use an app again 72 hours after installing
  2. 51% of searchers can’t spot a paid ad
  • 18% of searchers think that if a website has been listed it must be accurate and unbiased.
  • 12% say they have not thought about it.
  • 8% say they do not know.

    3. Average product page conversion rate is 7.91%

4. The total UK ad market grew 7.5% to £20.1bn in 2015

  • Cinema advertising was up 21%.
  • Internet advertising grew 17.3% in 2015 to £8.6bn.
  • Mobile ad spend was up 61% to £2.6bn.
  • TV advertising was up 7.3% to £5.2bn.

5. Bing has 11% of worldwide PC searches

  • Bing now has 31.1% of the US PC search market,
  • 17.3% of the UK market,
  • and 11% worldwide.

6. Cross-device marketing can lead to a 19% higher conversion rate.

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Data Analytics & Deep Learning

Data Analytics includes Statistics, Data visualization & BI, predictive modeling & Analytics, machine learning and big data. Data Analytics Causing Shift In How Companies Do Business. Data Analytics Will Shape Business, Sports And Politics this year.

Deep learning will help you to solve problems ranging from image recognition to text analysis after understanding of complex and/or large-scale datasets & making it more and more feasible for enterprises, small firms, and individuals to use these methods.

Data Analytics & Deep learning opens up tremendous new career opportunities. For Data Analysts, Data Scientists, Machine Learning Engineers, and students in Artificial Intelligence.

Deep Learning is a new area of Machine Learning research, which has been introduced with the objective of moving Machine Learning closer to one of its original goals: Artificial Intelligence.


How Digital Marketing have helped Client to cross sale of Millions

Digital marketing channels have huge audience today so many companies are using these channels to increase their sales. People are using multiple digital devices today to do query and purchasing of goods and mobile is on the top of the strategy because of its reach and penetration to everyone hand.

First of all analyzing the market and sales data is important to increase the sales. You must know which market is most supportive of your digital strategy. Demographics of your customers and purchasing behavior, knowledge about the customers feedback of your product or services. How you can improve your product or services according to feedback.
Digital analytic like Google Analytics, Omniture & web trends will help us & we also need to analyze actual data of our organization.

Marketers used Digital marketing campaigns to achieve KPI’s like click to conversion ratio and revenue targets The focus was on manual analysis of customer data (mostly structured data) to create segments based on customer attributes, execute multi-channel campaigns (email, websites, mobiles, social).

PPC – 10 Million
Social Media – 5 Million
SEO – 10 Million
Email – 5 Million

Digital Marketing Paid Channels strategy

LinkedIn Ads
Facebook Ads
Twitter Ads

will discuss in detail soon….

Digital Marketing Strategy for Millions of Sale

Next Gen Digital Marketing:

“Internet of things” where there will be explosion of mobile, sensor, wearable devices and explosion of data emitted and consumed by them. This throws a great challenge to marketers, where in, they now have to deal with huge volume of structured and unstructured data and do marketing based on events and triggers generated in real-time where we will see rise of the predictive & prescriptive analytics.

Digital Marketing with Big data & Predictive Analytics

Predictive analytics allows us to understand the circumstances under which we engage with our customers. Predictive analytics is an area of data science that deals with extracting information from data and using it to predict trends and behavior patterns.

Social media’s like Facebook, Twitter, LinkedIn provides huge data and with the help of user engagements analytics, Likes, followers and their tweets analysis organization can plan better marketing based on the research results.

You need to understand what metrics you get, whether you’re tracking anonymous or authenticated users, and more. Do your research to understand exactly what you have and what you may need to augment in the future.



How to Pick Digital Agency for your Digital Marketing Strategy

Digital Marketing ROIFactors to Look at before finalizing a digital agency for your digital marketing campaigns:

  • Content Marketing Strategy
  • Can Do SEO & PPC
  • Paid Marketing (Search Banner & Social)
  • Agency that can promote your Blog
  • Help you to Increase Partnerships
  • Social Media Campaigns & Brand Building
  • Landing Page Creation & Testing
  • Performance based Cost

Picking an Agency is the boost for your online marketing strategy and it will be digital partner for your online marketing needs for long term then only it will be beneficial for you because you need to download or share many information regarding your business to the agency and changing an agency frequently is not possible.

Why Android App is Important for Businesses