Include tracking code, Cookies
Communication with merchants and affiliates
Including newsletters(Newsletter Broadcasting), coupon codes and updates
Creative development including banners and text based creatives.
text links, individual product links, banners, e-mail links, search boxes,
To make merchants on board
Brand protection and messaging control.
New Affiliate recruitment through proactive marketing
New affiliate review and selection.
Affiliate account creation and setup.
Ensure fair and timely commission payment for the publisher
Quality sales and leads for the advertiser.
Report creation
You can also read these sources for promoting Affiliate Program:
http://www.tamingthebeast.net/articles2/affiliate-strategies.htm
http://ezinearticles.com/?5-Ways-to-Promote-Affiliate-Programs&id=52415
http://tools.devshed.com/c/a/How-To/How-To-Promote-Affiliate-Programs-With-Much-More-Success-Part-1-Your-Own-Promotion-Material/
http://www.associateprograms.com/articles/132/1/Promote-affiliate-programs-with-PPC-advertising
http://www.clickz.com/showPage.html?page=820401
http://www.nowsell.com/affiliate-marketing/promote-affiliate-programs.html
